Episode #222: Stephanie Davis Smith, CMO at The N2 Company, shows how to reduce channel overwhelm by focusing on where execution excels. She explains a six-stage franchise psychology that converts excitement into loyalty. She details budget-efficient content reuse and ROI rigor. She ties it all together with voice of the customer alignment.
Episode #222: Stephanie Davis Smith, CMO at The N2 Company, shows how to reduce channel overwhelm by focusing on where execution excels. She explains a six-stage franchise psychology that converts excitement into loyalty. She details budget-efficient content reuse and ROI rigor. She ties it all together with voice of the customer alignment.
Episode #212: Simon Hodgkins, Chief Marketing Officer at Vistatec, unpacks why true personalization begins with human insight. It’s not just about using technology, it’s about understanding the people behind the data. He also explains how brands can ensure their messages stay relevant across cultures and languages.
Episode #212: Simon Hodgkins, Chief Marketing Officer at Vistatec, unpacks why true personalization begins with human insight. It’s not just about using technology, it’s about understanding the people behind the data. He also explains how brands can ensure their messages stay relevant across cultures and languages.
In this 4:43 video, Ryan Nelsen shares how a Super Bowl ad can drive brand awareness and tangible results. He shows how traditional media, like television, blends with advanced data insights. He mentions StackAdapt’s approach to measuring connected TV and out-of-home channels. Lastly, he reveals how AI now shortens production time and opens new creative possibilities.
Ryan Nelsen, Chief Marketing Officer at StackAdapt, dives deeply into redefining value across today’s complex buyer journeys. He discusses the impact of trust, the power of customer-centricity, and the strategic role of brand marketing. He shares real-world insights on combining brand and performance efforts for maximum revenue impact. He also outlines how AI and creative collaboration spark new ideas in B2B marketing.
Ryan Nelsen, Chief Marketing Officer at StackAdapt, dives deeply into redefining value across today’s complex buyer journeys. He discusses the impact of trust, the power of customer-centricity, and the strategic role of brand marketing. He shares real-world insights on combining brand and performance efforts for maximum revenue impact. He also outlines how AI and creative collaboration spark new ideas in B2B marketing.
Mike Vannoy, CMO at Asure Software, talks about the contentious topic of B2B cold calling, weaving through concepts of customer experience, content strategy, and the integration of marketing efforts with sales to foster long-term business growth. Mike also sets the stage for an in-depth exploration of how traditional and modern sales tactics coexist and complement each other.
Mike Vannoy, CMO at Asure Software, talks about the contentious topic of B2B cold calling, weaving through concepts of customer experience, content strategy, and the integration of marketing efforts with sales to foster long-term business growth. Mike also sets the stage for an in-depth exploration of how traditional and modern sales tactics coexist and complement each other.
Tom Venable, Chief Commercial Officer at Aprios Customer MFG, delves into how businesses need to realign their go-to-market strategies to fit the digital age. He shares his extensive knowledge of how the buying journey has shifted over the years and why understanding this change is crucial for B2B companies aiming to remain competitive.