CMOs: How to Ensure that the Right Stuff Gets Done

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Introducing David Howard, VP of Marketing at Buzzboard. With a background in demand gen and big data, David prioritizes getting things done in marketing with limited resources. He emphasizes the importance of backward planning, using abstracts as planning tools, and creating a matrix to identify content gaps.

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CMOs, What Makes Your Message 22x More Memorable?

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Experienced CMO Karyn Scott is a marketing professional with over 30 years of experience in the tech industry. She has worked with companies like Cisco, Salesforce, and various startups. With a background in journalism, Karyn understands the power of storytelling and its importance in marketing—making your message 22x more memorable.

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