Diana Selguson, CMO at TB-Group, shares insights from her experience in startups, scale-ups, and as an investor evaluator. She explores go-to-market strategies, aligning expectations, and leveraging board networks for growth. Her advice highlights balancing sustainability with investment to help executives and entrepreneurs navigate today’s business challenges.
Elizabeth Clor, Chief Marketing Officer at Contegix, shares her experiences and insights on balancing the dual roles of a CMO as both a marketer and a business growth leader. She delves into how modern marketing roles have transformed with technological advancements, integrating storytelling with data to drive strategic growth. She also discusses the importance of active listening for aspiring marketing leaders looking to bridge the gap between marketing functions and executive business strategy.
Elizabeth Clor, Chief Marketing Officer at Contegix, shares her experiences and insights on balancing the dual roles of a CMO as both a marketer and a business growth leader. She delves into how modern marketing roles have transformed with technological advancements, integrating storytelling with data to drive strategic growth. She also discusses the importance of active listening for aspiring marketing leaders looking to bridge the gap between marketing functions and executive business strategy.
Shashwat Ghosh, former CMO at FieldAssist, discusses CMO Darwinism and its implications on the ever-evolving role of a Chief Marketing Officer. He also unveils the challenges CMOs face today and the pressing need for evolution in marketing strategies to stay competitive.
Shashwat Ghosh, former CMO at FieldAssist, discusses CMO Darwinism and its implications on the ever-evolving role of a Chief Marketing Officer. He also unveils the challenges CMOs face today and the pressing need for evolution in marketing strategies to stay competitive.
In this 3:53 video, Manoj Jasra discusses the importance of understanding the Ideal Customer Profile (ICP) beyond surface-level data. He outlines a multi-pronged strategy that includes insights from client partners and customer success teams to identify common pain points. He also highlights technologies like LinkedIn and AI tools that help gather robust company information, emphasizing the ongoing journey of fully comprehending the ICP.
Manoj Jasra, CMO at Emids, discusses his experience as a B2B CMO and strategist, emphasizing how to create value swiftly within organizations while addressing stakeholder expectations. He highlights critical aspects of launching in new roles, including learning the business, building relationships, and securing budgets, while also discussing the evolving role of AI in marketing and the importance of clear communication.
Manoj Jasra, CMO at Emids, discusses his experience as a B2B CMO and strategist, emphasizing how to create value swiftly within organizations while addressing stakeholder expectations. He highlights critical aspects of launching in new roles, including learning the business, building relationships, and securing budgets, while also discussing the evolving role of AI in marketing and the importance of clear communication.
Marie-Laure Carvalho, CMO at Portnox, discussing how Chief Marketing Officers can effectively forecast with confidence for their CFOs. She emphasizes the significance of fostering relationships within the C-suite, especially between CMOs and CFOs, given marketing’s role as a substantial cost center.
Jeffrey Goldsmith, Fractional CMO at Emtrain, highlights the ongoing power of creativity in B2B marketing. Drawing from his diverse background in AI, robotics, and journalism, he introduces "aesthetic engineering" and how creative ideas from impactful headlines to team dynamics boost conversion rates and business success.