Annie Wissner, VP of Marketing at Choozle, shares tips for new VPs or Heads of Marketing. She emphasizes relationship building, understanding existing initiatives, and conducting a listening tour. Annie highlights the need to assess marketing functions, analyze the competitive landscape, and identify gaps. She also discusses the importance of a clear content strategy, creating engaging content, and balancing urgent tasks with long-term planning.
Crys Black, a marketing expert with a background in tech startups, discusses the importance of creating an aligned go-to-market structure within a company. She emphasizes the need for aligned goals, transparency, and trust among departments, such as sales, marketing, and customer success. By using tools like OKRs and CRM systems, companies can track and measure ROI, empower sales teams with quality content, and create a customer-centric approach to marketing.
Ron Carson, a CMO with 25 years of experience working with everything from Silicon Valley startups to multi-billion dollar companies, shares insights on the critical role of representing the voice of the customer and how to leverage the "just ask" approach to discover insights that shape marketing strategies, pipeline penetration, drive renewals, cross-sells, and upsells.
Ron Carson, a seasoned Chief Marketing Officer, brings over two and a half decades of expertise spanning Silicon Valley startups to multi-billion dollar enterprises. He also holds a distinguished membership in the Forbes Communications Council. Ron possesses a profound appreciation for the significance of advocating for the customer's perspective, influencing corporate priorities, refining marketing strategies, and propelling business growth.
Meet Jill Tygh, a seasoned marketing professional with over 15 years of experience across all of marketing’s functional roles in B2B marketing. Beyond her impressive career journey, what truly sets Jill apart is her innovative approach to utilizing podcasts as a catalyst for revenue generation.
Jeff Perkins, a 3x CMO and CEO, has a wealth of experience driving hockey stick growth at startups. Jeff has successfully led multiple companies to rapid growth. Many companies wonder how others are able to experience exponential growth while they struggle to make incremental progress. Jeff sheds light on this topic.
Hear directly from the CEO of Maxio, Randy Wootton, a 3x CEO, former CRO, and Chief Strategy Officer, about the evolution of the role of the CMO, emphasizing that today, greater focus needs to be placed on revenue generation, customer marketing thought leadership, self-serve buying, and overall value creation for the company.
In this 3:52 video summary, 3x B2B CMO Jamie Gier discusses their company's focus on selling healthcare solutions to large hospitals and health systems as an analogy for all B2B account-based marketing (ABM) companies. She emphasizes the complexity of reaching various departments within these systems, each with different decision-makers and objectives.
In this 4:32 video summary, 3x B2B CMO Jamie Gier emphasizes the importance of simultaneously focusing on short-term and long-term strategies for building a successful sales pipeline. They stress the significance of establishing a recognizable brand to make prospecting and outreach more efficient. Ensuring the brand is familiar to buyers reduces the need for extensive outreach efforts, ultimately speeding up the sales cycle.
Introducing 3x B2B CMO Jamie Gier as she delves into the why and how of reversing the rapid turnover trend for B2B CMOs. We cover topics such as “Stopping the friction, getting early wins, today's brand is tomorrow's demand, why your customer’s voice should be out ahead of yours, and how to create your highest performing campaigns.”