Read more about the article CMOs: How to Re-Shape the Problem as a Priority

CMOs: How to Re-Shape the Problem as a Priority

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Introducing Steve Arentzoff, the SVP of Marketing for FlexPay with over 20+ years of experience, discusses the importance of reshaping the problem as a much larger opportunity with internal and external audiences. The goal is to create a sense of urgency and FOMO, positioning the company as the leader in solving a critical problem.

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Read more about the article CMOs: The PE-Backed B2B Marketing Model

CMOs: The PE-Backed B2B Marketing Model

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Kevin Bobowski, a 3x CMO with 20+ years in B2B, has experienced how different business models factor into success. The private equity (PE) backed model brings a structured and rigorous approach to efficiency and growth. Kevin shares the PE model, its success playbook and standardization, and how marketers can leverage the advantages.

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