Read more about the article Unlocking the Business Value of AI Personalization

Unlocking the Business Value of AI Personalization

Episode #349: Alysha McCree, Head of Marketing at FPT Americas, explains why simply claiming AI leadership no longer sets a company apart. She shares how domain knowledge, governance, and meaningful outcomes can demonstrate real value. Alysha discusses adapting marketing as buyers use AI to evaluate vendors and rely on outside sources for trust. She also describes using AI and company data to improve decisions, equip teams, and assess future events.

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Read more about the article Unlocking the Business Value of AI Personalization

Unlocking the Business Value of AI Personalization

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Episode #349: Alysha McCree, Head of Marketing at FPT Americas, explains why simply claiming AI leadership no longer sets a company apart. She shares how domain knowledge, governance, and meaningful outcomes can demonstrate real value. Alysha discusses adapting marketing as buyers use AI to evaluate vendors and rely on outside sources for trust. She also describes using AI and company data to improve decisions, equip teams, and assess future events.

Continue ReadingUnlocking the Business Value of AI Personalization
Read more about the article (2:19 Q&A Video) “Improve AI Learning With Prompts, Documentation, and Practice”

(2:19 Q&A Video) “Improve AI Learning With Prompts, Documentation, and Practice”

In this 2:19 video, Alysha McCree shares how her team learns to use AI through ongoing experimentation and peer teaching. They build documentation and prompt libraries to help one another get better results. She connects those internal practices to how the company helps software engineers work more efficiently. Her approach is to experiment, document, standardize, and continue optimizing what works.

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Read more about the article Part Eleven: The Revenue Logic of Customer Obsession

Part Eleven: The Revenue Logic of Customer Obsession

Episode #334: Zach Calef, Chief Revenue Officer at Infinity, explains how customer obsession becomes a practical revenue strategy. He explores client economics, strategic alignment, innovation, trust, human capital, and disciplined execution. Zach shows why understanding what customers truly need can help revenue teams differentiate, strengthen relationships, and build repeatable growth.

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Read more about the article Part Eleven: The Revenue Logic of Customer Obsession

Part Eleven: The Revenue Logic of Customer Obsession

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Episode #334: Zach Calef, Chief Revenue Officer at Infinity, explains how customer obsession becomes a practical revenue strategy. He explores client economics, strategic alignment, innovation, trust, human capital, and disciplined execution. Zach shows why understanding what customers truly need can help revenue teams differentiate, strengthen relationships, and build repeatable growth.

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Read more about the article (3:25 Q&A Video) “Build Better Revenue Outcomes Through Buyerlytics Revenue System”

(3:25 Q&A Video) “Build Better Revenue Outcomes Through Buyerlytics Revenue System”

In this 3:25 video, Zach Calef breaks down the four pillars behind Infinity’s Buyerlytics Revenue System. Strategy establishes the economic objective, technology and AI support it, human capital strengthens the team, and disciplined execution drives measurable performance. Connecting these elements creates a more integrated approach to predictable revenue outcomes.

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Read more about the article Stop Chasing AI Tools and Start Building Better Thinking

Stop Chasing AI Tools and Start Building Better Thinking

Episode #327: Trine Tirsgaard, Group Chief Marketing Officer at Twoday, explains how customer understanding, data, experimentation, and continuous learning can create greater strategic value with AI. She explores how marketing leaders can combine technology with customer intelligence to improve decision-making, strengthen teams, and create more meaningful business value. Trine also shares why curiosity and practical experimentation are becoming essential leadership capabilities for navigating rapid technological change.

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Read more about the article (4:09 Q&A Video) “Customer Value Elevates Marketing Into Strategic Business Leadership”

(4:09 Q&A Video) “Customer Value Elevates Marketing Into Strategic Business Leadership”

In this 4:09 video, Trine Tirsgaard explains why customer curiosity and business understanding are essential for creating meaningful value in modern B2B marketing. She emphasizes understanding the customer’s real challenges, using multiple touchpoints intelligently, and creating conversations that connect solutions directly to business priorities. Trine also explores why AI decisions are increasingly reaching board-level leaders, making it essential for marketers and consultants to communicate technology through its strategic impact, commercial relevance, and measurable customer value.

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Read more about the article Stop Chasing AI Tools and Start Building Better Thinking

Stop Chasing AI Tools and Start Building Better Thinking

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Episode #327: Trine Tirsgaard, Group Chief Marketing Officer at Twoday, explains how customer understanding, data, experimentation, and continuous learning can create greater strategic value with AI. She explores how marketing leaders can combine technology with customer intelligence to improve decision-making, strengthen teams, and create more meaningful business value. Trine also shares why curiosity and practical experimentation are becoming essential leadership capabilities for navigating rapid technological change.

Continue ReadingStop Chasing AI Tools and Start Building Better Thinking
Read more about the article The Biggest B2B Growth Problem Isn’t Your Pipeline

The Biggest B2B Growth Problem Isn’t Your Pipeline

Episode #324: Katie Strout, Chief Marketing Officer at Highspring, explains why sustainable growth requires more than a stronger pipeline. She shares how customer problems can align teams around shared outcomes. Katie explores why sales and marketing should operate as one connected revenue motion. She also explains how customer validation, internal trust, and shared ownership can turn marketing into a commercial growth partner.

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