In this 2:57 video, James Dress discusses the lack of value B2B buyers perceive in thought leadership content, with a Forbes study giving it a D-minus rating. The conversation focuses on shifting from self-promotion to genuine customer understanding and incorporating feedback to create meaningful engagement and advocacy.
James Dress, Chief Growth Officer at Corus, discusses the evolving role of C-suite executives and strategies to avoid exhausting your Total Addressable Market (TAM). He emphasizes the importance of building trust with clients and moving away from aggressive lead-gen tactics. He also shares insights from his experience in SaaS and healthcare to align marketing and sales strategies with business goals.
James Dress, Chief Growth Officer at Corus, discusses the evolving role of C-suite executives and strategies to avoid exhausting your Total Addressable Market (TAM). He emphasizes the importance of building trust with clients and moving away from aggressive lead-gen tactics. He also shares insights from his experience in SaaS and healthcare to align marketing and sales strategies with business goals.