CMOs: Why Playbook is the New Dirty Word

Manisha Khadge, Chief Marketing Officer at Mindbowser Inc., delves deeply into the necessity for adaptability in marketing, the rapid pace of technological advancements, and how these factors shape effective leadership and company dynamics. Manisha shares her journey from the technical side of the industry into marketing, underscoring the importance of balancing strategic planning with hands-on practice.

Continue ReadingCMOs: Why Playbook is the New Dirty Word

CMOs: Why Playbook is the New Dirty Word

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Manisha Khadge, Chief Marketing Officer at Mindbowser Inc., delves deeply into the necessity for adaptability in marketing, the rapid pace of technological advancements, and how these factors shape effective leadership and company dynamics. Manisha shares her journey from the technical side of the industry into marketing, underscoring the importance of balancing strategic planning with hands-on practice.

Continue ReadingCMOs: Why Playbook is the New Dirty Word