Anuj Kumar, an enterprise CRO with a background in electrical engineering, provides insights on disruptive sales strategies, the significance of value-based selling, and the crucial role of content in a deal's pre- and post-sales stages. Additionally, he discusses how a brand can streamline the sales process by reducing initial sales cycles.
In this 4:18 video with Anuj Kumar, he explains disruptive sales as a paradigm shift in sales. "It's more about why wouldn't you, not why you would. The why you would is always the logical part of your brain. The why wouldn't you is your heart speaking to you." - Anuj Kumar, CRO
Brynne Tillman, the CEO of Social Sales Link and The Modern Banker, helps professionals leverage LinkedIn to position themselves as thought leaders and attract their target audience by overcoming the problem with traditional sales approaches. Brynne is an expert in social selling, and particularly LinkedIn strategies.
Anita Tulsiani is a 2x CMO with a background in high tech from AMD to CoreLogic, and now runs her own company providing strategic and tactical marketing for B2B companies. Anita advises CMOs to fall in love with the products they market and ensure they have a voice at the table in the C-suite.
Ron Carson, a CMO with 25 years of experience working with everything from Silicon Valley startups to multi-billion dollar companies, shares insights on the critical role of representing the voice of the customer and how to leverage the "just ask" approach to discover insights that shape marketing strategies, pipeline penetration, drive renewals, cross-sells, and upsells.
This ongoing podcast series aims to pinpoint the specific reasons behind the higher failure rate of B2B CMOs within the C-suite and offers actionable solutions to address these challenges. It delves into the unique factors contributing to their tenure rates, providing valuable insights for CMOs and organizations seeking to improve their leadership longevity, career productivity, and success.
Ron Carson, a seasoned Chief Marketing Officer, brings over two and a half decades of expertise spanning Silicon Valley startups to multi-billion dollar enterprises. He also holds a distinguished membership in the Forbes Communications Council. Ron possesses a profound appreciation for the significance of advocating for the customer's perspective, influencing corporate priorities, refining marketing strategies, and propelling business growth.
Meet Polo Aristoy, a seasoned CMO, former Nielsen analyst, and consultant. In this interview, he delves into the intricacies of B2B marketing, stressing the integration of B2C strategies, emphasizing brand significance, and the impact of emotion on the company’s storytelling and buyer perceptions.
Meet Jill Tygh, a seasoned marketing professional with over 15 years of experience across all of marketing’s functional roles in B2B marketing. Beyond her impressive career journey, what truly sets Jill apart is her innovative approach to utilizing podcasts as a catalyst for revenue generation.
Kevin Bobowski, a 3x CMO with 20+ years in B2B, has experienced how different business models factor into success. The private equity (PE) backed model brings a structured and rigorous approach to efficiency and growth. Kevin shares the PE model, its success playbook and standardization, and how marketers can leverage the advantages.