Read more about the article The Bold New Playbook for Reaching Overloaded B2B Buyers

The Bold New Playbook for Reaching Overloaded B2B Buyers

  • Post author:
  • Post category:
  • Post comments:0 Comments

Episode #256: Robert Sanchez, Chief Executive Officer at Anteriad, breaks down why overloaded B2B buyers are changing how they evaluate vendors and why the old playbook no longer works. He explains how trust is built by showing up where buyers already search for answers and by consistently delivering strong customer experiences. He also shares why brand and pipeline should be treated as one connected motion, not competing priorities. The discussion ties growth to customer insight, cross-functional alignment, and disciplined use of data and tools.

Continue ReadingThe Bold New Playbook for Reaching Overloaded B2B Buyers
Read more about the article (6:13 Q&A Video) “Why Voice of Customer is AI’s Missing Context”

(6:13 Q&A Video) “Why Voice of Customer is AI’s Missing Context”

In this 6:13 video, Kari Hanson compares today’s AI to early Wikipedia. She explains how models trained on generic data push every company toward the same messages. She also argues that context is king and that the voice of the customer provides that context, showing how marketing must connect buyer, user, and executive perspectives to train AI intelligently.

Continue Reading(6:13 Q&A Video) “Why Voice of Customer is AI’s Missing Context”
Read more about the article From Chaos to Clarity: Creating Predictable Revenue Systems

From Chaos to Clarity: Creating Predictable Revenue Systems

Episode #242: Kari Hanson, Chief Marketing Officer at Robin, explains why traditional ideas of predictability are breaking under the pressure of AI-driven change. She describes how shifting buyer behavior makes historic performance less reliable as a guide. Kari shows how brand and voice of the customer can restore clarity in this chaos and outlines a path to rebuild more predictable revenue systems grounded in genuine customer insight.

Continue ReadingFrom Chaos to Clarity: Creating Predictable Revenue Systems
Read more about the article From Chaos to Clarity: Creating Predictable Revenue Systems

From Chaos to Clarity: Creating Predictable Revenue Systems

  • Post author:
  • Post category:
  • Post comments:0 Comments

Episode #242: Kari Hanson, Chief Marketing Officer at Robin, explains why traditional ideas of predictability are breaking under the pressure of AI-driven change. She describes how shifting buyer behavior makes historic performance less reliable as a guide. Kari shows how brand and voice of the customer can restore clarity in this chaos and outlines a path to rebuild more predictable revenue systems grounded in genuine customer insight.

Continue ReadingFrom Chaos to Clarity: Creating Predictable Revenue Systems
Read more about the article (6:28 Summary Video) “Bridging Sales-Marketing SQL Gaps for Accelerated Growth”

(6:28 Summary Video) “Bridging Sales-Marketing SQL Gaps for Accelerated Growth”

In this 6:28 video, Mark Walker explores the misalignment between sales and marketing over lead value. He discusses how MQLs often focus on behavioral metrics without ICP fit, while sales expect leads ready to buy. He underscores the tension this creates in lead-nurturing efforts. The conversation spotlights practical steps to unite both teams.

Continue Reading(6:28 Summary Video) “Bridging Sales-Marketing SQL Gaps for Accelerated Growth”
Read more about the article Why B2B Lead Nurturing Hasn’t Changed In The Last 10 Years?

Why B2B Lead Nurturing Hasn’t Changed In The Last 10 Years?

Mark Walker, Co-founder and CEO at Revved Up, dives into the enduring challenges of B2B lead nurturing. He explores why many companies still rely on outdated tactics despite the availability of new tools and data. He shares insights on the power of brand-building, customer alignment, and elevating sales conversations. His perspective underscores the importance of bridging the gap between strategy and execution for sustainable growth.

Continue ReadingWhy B2B Lead Nurturing Hasn’t Changed In The Last 10 Years?
Read more about the article Why B2B Lead Nurturing Hasn’t Changed In The Last 10 Years?

Why B2B Lead Nurturing Hasn’t Changed In The Last 10 Years?

  • Post author:
  • Post category:
  • Post comments:0 Comments

Mark Walker, Co-founder and CEO at Revved Up, dives into the enduring challenges of B2B lead nurturing. He explores why many companies still rely on outdated tactics despite the availability of new tools and data. He shares insights on the power of brand-building, customer alignment, and elevating sales conversations. His perspective underscores the importance of bridging the gap between strategy and execution for sustainable growth.

Continue ReadingWhy B2B Lead Nurturing Hasn’t Changed In The Last 10 Years?