Read more about the article CMOs: Embracing Emotion, Brand, and Storytelling Mastery

CMOs: Embracing Emotion, Brand, and Storytelling Mastery

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Meet Polo Aristoy, a seasoned CMO, former Nielsen analyst, and consultant. In this interview, he delves into the intricacies of B2B marketing, stressing the integration of B2C strategies, emphasizing brand significance, and the impact of emotion on the company’s storytelling and buyer perceptions.

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Read more about the article CMOs: How to Steal Time From Your Buyers

CMOs: How to Steal Time From Your Buyers

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In today's competitive landscape, winning buyers' time is essential for success. Marketers need strategies to grab their attention, as buyers conduct 70% of their research before engaging with a company. Jessica Zall, CMO of Percent, draws on her 20+ years in B2B and B2C marketing to share invaluable insights on this topic.

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