Read more about the article CMOs: Marketing is More Than Capable of Co-Owning Revenue

CMOs: Marketing is More Than Capable of Co-Owning Revenue

  • Post author:
  • Post category:
  • Post comments:0 Comments

Sharon Forder, CEO and Co-Founder of RevOps, delves into the crucial role of CMOs in co-owning revenue and driving growth within B2B organizations. She emphasizes the significance of aligning sales, marketing, and customer success teams around a common revenue goal and highlights the importance of understanding the customer journey from prospect to advocate.

Continue ReadingCMOs: Marketing is More Than Capable of Co-Owning Revenue
Read more about the article CMOs: Closing the Internal and External Perception Gap

CMOs: Closing the Internal and External Perception Gap

  • Post author:
  • Post category:
  • Post comments:0 Comments

TJ Waldorf, CMO of 1WorldSync, emphasizes closing the consumption gap between company capabilities and stakeholder perceptions. Amid rapid growth and acquisitions, educating internal and external stakeholders on expanded capabilities is vital. TJ stresses ongoing communication, internal campaigns, and reframing conversations to align understanding. By closing this gap, companies improve client service, drive revenue growth, and establish thought leadership.

Continue ReadingCMOs: Closing the Internal and External Perception Gap