Read more about the article 2024 Report: Why Content is the New ABM

2024 Report: Why Content is the New ABM

Barbie Mattie, former VP Principal Analyst at Forrester and current advisor at Iron Horse, discusses the findings of her recent report on B2B investments in 2024. The report reveals that high-growth companies prioritize efficiency, retention, and expansion as their most important outcomes. Content marketing emerges as a key strategy. Mattie emphasizes the importance of audience-centric content and a connected buyer journey. She also highlights the need for companies to focus on customer retention and expansion rather than solely on net new acquisition.

Continue Reading2024 Report: Why Content is the New ABM
Read more about the article Part 6: Why Do B2B CMOs Fail So Quickly?

Part 6: Why Do B2B CMOs Fail So Quickly?

Mark Stouse is the former CMO of a large enterprise organization and the current CEO of Proof Analytics, a software analytics company. Mark discusses the importance of being a data-driven CMO and how most CMOs do it wrong. He emphasizes that data is always about the past and not predictive of the future, making it crucial for marketers to focus on forecasting and understanding causality. He also shares insights from his interviews with CEOs and CFOs, highlighting their frustrations with marketing. He concludes by discussing the time lag in B2B marketing and the importance of using analytics to prove the value of marketing investments.

Continue ReadingPart 6: Why Do B2B CMOs Fail So Quickly?
Read more about the article How to Reframe the B2B Buyer Conversation for Success

How to Reframe the B2B Buyer Conversation for Success

James Krouse, CMO of Eastridge Staffing Solutions, emphasizes shifting B2B marketing from product focus to educating and supporting buyers. He demonstrates how his company has successfully challenged the narrative, emphasizing thought leadership, trust, and engagement. Krouse advocates for B2B marketers to adopt innovative approaches and storytelling to highlight their expertise and expedite the sales process.

Continue ReadingHow to Reframe the B2B Buyer Conversation for Success
Read more about the article How to Reframe the B2B Buyer Conversation for Success

How to Reframe the B2B Buyer Conversation for Success

  • Post author:
  • Post category:
  • Post comments:0 Comments

James Krouse, CMO of Eastridge Staffing Solutions, emphasizes shifting B2B marketing from product focus to educating and supporting buyers. He demonstrates how his company has successfully challenged the narrative, emphasizing thought leadership, trust, and engagement. Krouse advocates for B2B marketers to adopt innovative approaches and storytelling to highlight their expertise and expedite the sales process.

Continue ReadingHow to Reframe the B2B Buyer Conversation for Success
Read more about the article CMO Insights from the Founder of a Revenue Attribution Platform

CMO Insights from the Founder of a Revenue Attribution Platform

  • Post author:
  • Post category:
  • Post comments:0 Comments

Steffen Hedebrandt, co-founder and CMO of Dream Data, a revenue attribution company, with 15+ years of B2B experience, is dedicated to data-driven marketing. He shares insights and recommendations from working with 400+ clients to connect marketing actions across the buyer's journey with revenue outcomes. His insights are both fascinating and telling to all B2B marketers.

Continue ReadingCMO Insights from the Founder of a Revenue Attribution Platform