Jeremiah Glodoveza, SVP and Global Head of Marketing and Communication at NIUM, discusses how B2B marketing can learn from the entertainment industry’s storytelling techniques. He highlights the importance of emotional engagement, experiential content, and character development in captivating audiences. He also explores AI’s role in personalizing content and balancing emotional and rational marketing.
Jeremiah Glodoveza, SVP and Global Head of Marketing and Communication at NIUM, discusses how B2B marketing can learn from the entertainment industry’s storytelling techniques. He highlights the importance of emotional engagement, experiential content, and character development in captivating audiences. He also explores AI’s role in personalizing content and balancing emotional and rational marketing.
Vincent Guérin, a B2B marketing veteran with over 20 years of experience, emphasizes the significance of content in B2B marketing. He advises crafting valuable content for diverse audiences, emphasizing thought leadership to establish trust, with an 85% focus on audience-centric content and 15% on product-related content.