Read more about the article How to Market in an Intention-Overloaded Economy

How to Market in an Intention-Overloaded Economy

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Ryan Torresan, CMO at Peak Dental Services, shares his journey from a focus on research and analytics to leading marketing departments in the dental industry, highlighting the pivotal role of data in shaping successful marketing strategies. He delves into the challenges of marketing in an intentionally overloaded economy and explores innovative ways to capture the attention of decision-makers. Ryan emphasizes the importance of understanding and addressing the specific pain points of target audiences, especially in highly competitive B2B environments.

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Read more about the article CMOs: More Than Ever, Conversations Are the Gold Mine

CMOs: More Than Ever, Conversations Are the Gold Mine

Thomas McCarthy-Howe, Chief Technology Officer at STROLID, Inc., delves into the transformative power of AI in business communication. He explores how AI-driven conversations, referred to as "liquid gold," can revolutionize customer interaction by mining insights from thousands of daily exchanges. He also shares his experiences and insights into the creation and application of the vCon Standard, a unique framework for capturing and utilizing these rich data sources.

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Read more about the article CMOs: More Than Ever, Conversations Are the Gold Mine

CMOs: More Than Ever, Conversations Are the Gold Mine

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Thomas McCarthy-Howe, Chief Technology Officer at STROLID, Inc., delves into the transformative power of AI in business communication. He explores how AI-driven conversations, referred to as "liquid gold," can revolutionize customer interaction by mining insights from thousands of daily exchanges. He also shares his experiences and insights into the creation and application of the vCon Standard, a unique framework for capturing and utilizing these rich data sources.

Continue ReadingCMOs: More Than Ever, Conversations Are the Gold Mine
Read more about the article CMOs: Why B2B Marketing Needs to Be More Like Entertainment

CMOs: Why B2B Marketing Needs to Be More Like Entertainment

Jeremiah Glodoveza, SVP and Global Head of Marketing and Communication at NIUM, discusses how B2B marketing can learn from the entertainment industry’s storytelling techniques. He highlights the importance of emotional engagement, experiential content, and character development in captivating audiences. He also explores AI’s role in personalizing content and balancing emotional and rational marketing.

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Read more about the article CMOs: Why B2B Marketing Needs to Be More Like Entertainment

CMOs: Why B2B Marketing Needs to Be More Like Entertainment

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Jeremiah Glodoveza, SVP and Global Head of Marketing and Communication at NIUM, discusses how B2B marketing can learn from the entertainment industry’s storytelling techniques. He highlights the importance of emotional engagement, experiential content, and character development in captivating audiences. He also explores AI’s role in personalizing content and balancing emotional and rational marketing.

Continue ReadingCMOs: Why B2B Marketing Needs to Be More Like Entertainment
Read more about the article B2B CEOs: How to Use AI to Accentuate Your Competitive Advantage

B2B CEOs: How to Use AI to Accentuate Your Competitive Advantage

Steven Hyde, Chief Executive Officer at Push, delves into the transformative impact of AI on performance marketing, drawing from his extensive experience with major brands. He highlights the significant role AI plays in redefining business strategies, juxtaposing past digital transformations with current and future AI advancements.

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Read more about the article B2B CEOs: How to Use AI to Accentuate Your Competitive Advantage

B2B CEOs: How to Use AI to Accentuate Your Competitive Advantage

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Steven Hyde, Chief Executive Officer at Push, delves into the transformative impact of AI on performance marketing, drawing from his extensive experience with major brands. He highlights the significant role AI plays in redefining business strategies, juxtaposing past digital transformations with current and future AI advancements.

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Read more about the article CMOs: How to Hit All the Metrics That Matter

CMOs: How to Hit All the Metrics That Matter

Missi Carmen, CMO at Spirion, shares invaluable insights on the evolving landscape of marketing metrics and technology, shedding light on how operational foundations are critical to reshaping marketing and driving organizational success. Missi shares her journey and extensive background, highlighting her focus on integrating technology into marketing to enhance efficiency, agility, and customer experience.

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