Episode 326: Laura Davis, Chief Marketing Officer at Rimes Technologies, explains why customer obsession must translate into commercial outcomes. She explores customer intelligence, AI, data strategy, internal alignment, and pipeline accountability as markets rapidly evolve. Laura shows why sustainable revenue ultimately depends on continually understanding what customers need and building the business around those priorities.
Episode 326: Laura Davis, Chief Marketing Officer at Rimes Technologies, explains why customer obsession must translate into commercial outcomes. She explores customer intelligence, AI, data strategy, internal alignment, and pipeline accountability as markets rapidly evolve. Laura shows why sustainable revenue ultimately depends on continually understanding what customers need and building the business around those priorities.
In this 5:22 video, Laura Davis explains why staying close to customers gives companies a stronger understanding of changing priorities. She shares a high bar for customer engagement and argues that customer-facing conversations should extend across the organization. Consistent customer proximity helps product and go-to-market teams focus on real business problems instead of internally driven ideas.
Episode #311: Mike Hlushko, Chief Marketing Officer at Modern Expo, explains why enterprise buyer skepticism has become the new barrier to B2B growth. As buyers work harder to avoid costly mistakes and AI makes information instantly accessible, trust must be earned long before a sales conversation begins. Mike shares how expertise, preparation, and consistent communication help organizations become trusted partners rather than just another vendor.
Episode #311: Mike Hlushko, Chief Marketing Officer at Modern Expo, explains why enterprise buyer skepticism has become the new barrier to B2B growth. As buyers work harder to avoid costly mistakes and AI makes information instantly accessible, trust must be earned long before a sales conversation begins. Mike shares how expertise, preparation, and consistent communication help organizations become trusted partners rather than just another vendor.
Episode #309: Margaret Dawson, Chief Marketing Officer at SUSE, shares a practical framework for turning customer insight into measurable business growth. She explains how customer research, AI, cross-functional alignment, and integrated campaigns transformed marketing performance and executive confidence. Learn how customer-first thinking creates a stronger pipeline, better decisions, and sustainable growth.
In this video, Margaret Dawson explains why customer advocacy should create value for customers instead of simply promoting products. She shares how peer relationships, customer recognition, and meaningful success stories strengthen trust and long-term business growth. Great advocacy always makes the customer the hero.
Episode #309: Margaret Dawson, Chief Marketing Officer at SUSE, shares a practical framework for turning customer insight into measurable business growth. She explains how customer research, AI, cross-functional alignment, and integrated campaigns transformed marketing performance and executive confidence. Learn how customer-first thinking creates a stronger pipeline, better decisions, and sustainable growth.
Socrates saw the risk more than 2,000 years ago. When written language became a new mode of communication, the concern was not that writing was bad. The concern was that people might start confusing access to information with real understanding. In Plato’s Phaedrus, Socrates tells the story of Theuth, the inventor of writing, who presents writing as a breakthrough for memory and wisdom. King Thamus pushes back. Writing, he says, will not truly strengthen memory. It will create reminders. People will be able to look things up, repeat what has been written, and appear knowledgeable — without necessarily carrying that knowledge inside them.
Episode #300: Casey Carey, Chief Marketing Officer at TCP Software, discusses how buyer behavior, trust, customer understanding, and AI are reshaping modern B2B growth. He explains why earning a place on the buyer's shortlist before a purchase process begins has become critical. Casey also shares practical strategies for creating preference, improving alignment, and increasing win rates.