Episode #327: Trine Tirsgaard, Group Chief Marketing Officer at Twoday, explains how customer understanding, data, experimentation, and continuous learning can create greater strategic value with AI. She explores how marketing leaders can combine technology with customer intelligence to improve decision-making, strengthen teams, and create more meaningful business value. Trine also shares why curiosity and practical experimentation are becoming essential leadership capabilities for navigating rapid technological change.

In this 4:09 video, Trine Tirsgaard explains why customer curiosity and business understanding are essential for creating meaningful value in modern B2B marketing. She emphasizes understanding the customer’s real challenges, using multiple touchpoints intelligently, and creating conversations that connect solutions directly to business priorities. Trine also explores why AI decisions are increasingly reaching board-level leaders, making it essential for marketers and consultants to communicate technology through its strategic impact, commercial relevance, and measurable customer value.