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Read more about the article Part Fourteen: The Revenue Logic of Customer Obsession

Part Fourteen: The Revenue Logic of Customer Obsession

  • Post author:Ella
  • Post published: September 17, 2026
  • Post category:Uncategorized
  • Post comments:0 Comments

Episode #339: Michael Gumiela, Chief Revenue Officer at Rabine, explains why customer obsession is a revenue strategy, not simply a service mindset. He shares how trust, honest conversations, and operational expertise create lasting customer relationships. Michael also outlines how AI can strengthen preparation while sales leaders balance renewals, expansion, and new business.

Continue ReadingPart Fourteen: The Revenue Logic of Customer Obsession
Read more about the article (4:01 Q&A Video) “Build Revenue Teams for Expansion and New Logos”

(4:01 Q&A Video) “Build Revenue Teams for Expansion and New Logos”

  • Post author:Ella
  • Post published: September 17, 2026
  • Post category:Uncategorized
  • Post comments:0 Comments

In this 4:01 video, Michael Gumiela explains why one sales role cannot effectively manage expansion and new-business growth at the same time. He shares Rabine’s approach to segmenting targets, incentives, and responsibilities. Michael also describes how salespeople can progress from prospecting into managing a growing book of business.

Continue Reading(4:01 Q&A Video) “Build Revenue Teams for Expansion and New Logos”
Read more about the article Part Fourteen: The Revenue Logic of Customer Obsession

Part Fourteen: The Revenue Logic of Customer Obsession

  • Post author:Ella
  • Post published: September 17, 2026
  • Post category:
  • Post comments:0 Comments

Episode #339: Michael Gumiela, Chief Revenue Officer at Rabine, explains why customer obsession is a revenue strategy, not simply a service mindset. He shares how trust, honest conversations, and operational expertise create lasting customer relationships. Michael also outlines how AI can strengthen preparation while sales leaders balance renewals, expansion, and new business.

Continue ReadingPart Fourteen: The Revenue Logic of Customer Obsession
Read more about the article (6:28 Q&A Video) “Expansion Growth Begins by Winning Existing Customers”

(6:28 Q&A Video) “Expansion Growth Begins by Winning Existing Customers”

  • Post author:Ella
  • Post published: April 29, 2026
  • Post category:Uncategorized

In this 6:28 video, Atri Chatterjee explains why growth often comes from expanding trusted customer relationships. He shares how companies can introduce new solutions into existing accounts. The discussion highlights the complexity of reaching new internal buyers. It also shows why marketers must think strategically inside accounts.

Continue Reading(6:28 Q&A Video) “Expansion Growth Begins by Winning Existing Customers”
Read more about the article Voice of the Customer: The Overlooked Engine Behind Scalable Growth

Voice of the Customer: The Overlooked Engine Behind Scalable Growth

  • Post author:Ella
  • Post published: April 29, 2026
  • Post category:Uncategorized

Episode #284: Atri Chatterjee, Chief Marketing Officer at DigiCert, explains why trust is central to scalable growth. He shares how customer proof, platform value, and consistent delivery create stronger buying confidence. The conversation also explores AI, security, and evolving expectations. It offers practical lessons for modern growth leaders.

Continue ReadingVoice of the Customer: The Overlooked Engine Behind Scalable Growth
Read more about the article Voice of the Customer: The Overlooked Engine Behind Scalable Growth

Voice of the Customer: The Overlooked Engine Behind Scalable Growth

  • Post author:Ella
  • Post published: April 29, 2026
  • Post category:
  • Post comments:0 Comments

Episode #284: Atri Chatterjee, Chief Marketing Officer at DigiCert, explains why trust is central to scalable growth. He shares how customer proof, platform value, and consistent delivery create stronger buying confidence. The conversation also explores AI, security, and evolving expectations. It offers practical lessons for modern growth leaders.

Continue ReadingVoice of the Customer: The Overlooked Engine Behind Scalable Growth
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