Episode #229: Rebecca Colwell, SVP of Marketing at Yext, explains why AI search adoption is surging and how it reshapes visibility. She shares research on usage and click behavior. She outlines three strategic shifts for marketers and shows how trust and accurate brand facts drive citations.
Episode #223: Patrick McGuire, Chief Revenue Officer at Kompound, unpacks a trust-first system for scaling sales. He shows how short videos, tailored one-to-one demos, and service-led follow-through turn credibility into revenue, and why involving customer success early keeps wins compounding long after the close.
Episode #223: Patrick McGuire, Chief Revenue Officer at Kompound, unpacks a trust-first system for scaling sales. He shows how short videos, tailored one-to-one demos, and service-led follow-through turn credibility into revenue, and why involving customer success early keeps wins compounding long after the close.
Imagine standing on the precipice of a sales revolution, where every conversation you spark with a prospect isn’t just another outreach; it’s a masterstroke of ABM strategy. Too often, B2B teams miss the chance to truly resonate with their ideal customer profile (ICP). What if you could bypass gatekeepers, silence objections before they arise, and let your messaging be validated by peers in real time?
Episode #196: Peter Mullen, Growth Leader of AI, GTM, Brand, and CX at Simply Systems LLC, explains why the “growth-at-all-costs” era is breaking trust and gutting long-term value. Drawing on 30 years of scaling tech brands, he urges marketers to pivot spend toward thought leadership, brand integrity, and customer experience so revenue compounds instead of spiking and crashing.
Episode 196: Peter Mullen, Growth Leader of AI, GTM, Brand, and CX at Simply Systems LLC, explains why the “growth-at-all-costs” era is breaking trust and gutting long-term value. Drawing on 30 years of scaling tech brands, he urges marketers to pivot spend toward thought leadership, brand integrity, and customer experience so revenue compounds instead of spiking and crashing.
Denis Scott, CMO at CharterUP, shares invaluable insights on the intricacies of marketing and selling in new categories. With extensive experience across various industries, Denis has honed his expertise in crafting marketing strategies that reshape customer perceptions and redefine industry challenges. His deep knowledge in building categories from the ground up helps businesses navigate uncharted markets effectively.
Meet Bruno Trimouille, Litera's CMO with a software development and sales background, as he discusses merging the acquisition of twelve different brands in under two years into one transformation journey. Learn how aligning people, streamlining marketing, and using analytics are keys to their transformation success.
Fran Wilson, a seasoned B2B CMO and tech marketer of 23+ years, played a pivotal role at Red Hat, starting with 72 employees and leaving after its $4B+ acquisition by IBM. She shares key insights on go-to-market strategies and the top best practices for B2B CMOs, stressing the need to align around three to five growth priorities.