Read more about the article 2024 Report: Why Content is the New ABM

2024 Report: Why Content is the New ABM

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Barbie Mattie, former VP Principal Analyst at Forrester and current advisor at Iron Horse, discusses the findings of her recent report on B2B investments in 2024. The report reveals that high-growth companies prioritize efficiency, retention, and expansion as their most important outcomes. Content marketing emerges as a key strategy. Mattie emphasizes the importance of audience-centric content and a connected buyer journey. She also highlights the need for companies to focus on customer retention and expansion rather than solely on net new acquisition.

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Read more about the article The Most Under-Utilized Insight Gathering Strategy for CMOs

The Most Under-Utilized Insight Gathering Strategy for CMOs

Ron Carson, a CMO with 25 years of experience working with everything from Silicon Valley startups to multi-billion dollar companies, shares insights on the critical role of representing the voice of the customer and how to leverage the "just ask" approach to discover insights that shape marketing strategies, pipeline penetration, drive renewals, cross-sells, and upsells.

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Read more about the article 3:06 Video: “CMOs: How to Speak as the Highest Voice of Authority in the Company

3:06 Video: “CMOs: How to Speak as the Highest Voice of Authority in the Company

Ron Carson, a seasoned Chief Marketing Officer, brings over two and a half decades of expertise spanning Silicon Valley startups to multi-billion dollar enterprises. He also holds a distinguished membership in the Forbes Communications Council. Ron possesses a profound appreciation for the significance of advocating for the customer's perspective, influencing corporate priorities, refining marketing strategies, and propelling business growth.

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Read more about the article Revenue Targets As Podcast Guests: New Sales Benefits From Thought Leadership Content Creation

Revenue Targets As Podcast Guests: New Sales Benefits From Thought Leadership Content Creation

Meet Jill Tygh, a seasoned marketing professional with over 15 years of experience across all of marketing’s functional roles in B2B marketing. Beyond her impressive career journey, what truly sets Jill apart is her innovative approach to utilizing podcasts as a catalyst for revenue generation.

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Read more about the article 3:52 Video: “How To Create Your Highest Performing Content.”

3:52 Video: “How To Create Your Highest Performing Content.”

In this 3:52 video summary, 3x B2B CMO Jamie Gier discusses their company's focus on selling healthcare solutions to large hospitals and health systems as an analogy for all B2B account-based marketing (ABM) companies. She emphasizes the complexity of reaching various departments within these systems, each with different decision-makers and objectives.

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Read more about the article Driving Brand Reputation and Sales Through Weekly Podcasts: Building Tomorrow’s Demand Today (4:32 Video)

Driving Brand Reputation and Sales Through Weekly Podcasts: Building Tomorrow’s Demand Today (4:32 Video)

In this 4:32 video summary, 3x B2B CMO Jamie Gier emphasizes the importance of simultaneously focusing on short-term and long-term strategies for building a successful sales pipeline. They stress the significance of establishing a recognizable brand to make prospecting and outreach more efficient. Ensuring the brand is familiar to buyers reduces the need for extensive outreach efforts, ultimately speeding up the sales cycle.

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Read more about the article Part 5: Why B2B CMOs Fail So Quickly

Part 5: Why B2B CMOs Fail So Quickly

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Introducing 3x B2B CMO Jamie Gier as she delves into the why and how of reversing the rapid turnover trend for B2B CMOs. We cover topics such as “Stopping the friction, getting early wins, today's brand is tomorrow's demand, why your customer’s voice should be out ahead of yours, and how to create your highest performing campaigns.”

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