In this interview, Aaron Ballew, CMO of Split, introduces the concept of forced learning and how it impacts marketing experimentation. He traces his journey from engineering to marketing and highlights the challenges high-growth tech firms face today. He stresses shifting to cost-efficient practices, urging marketing strategy reevaluation. Aaron cites cases of using forced learning to trim marketing costs and unlock novel insights. Through audience-oriented rethinking, he achieved a 40% marketing efficiency surge.