Read more about the article (5:23 Q&A Video) “Every Touchpoint Builds Stronger Customer Trust and Revenue”

(5:23 Q&A Video) “Every Touchpoint Builds Stronger Customer Trust and Revenue”

In this 5:23 video, Eliana Angelova explains why today's customer journey is far more complex than it was just a few years ago. She shares why every interaction has become an opportunity to strengthen trust and customer loyalty. The conversation also reveals how AI is changing the way buyers prepare before every sales meeting. It provides practical guidance for delivering exceptional experiences throughout the entire customer journey.

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Read more about the article Sales and Marketing Alignment Starts Long Before Revenue

Sales and Marketing Alignment Starts Long Before Revenue

Episode #317: John Lamb, Chief Marketing Officer at Elo Touch Solutions, explains why sales and marketing alignment begins long before revenue is generated. He shares how mutual respect, shared priorities, and customer-focused collaboration create stronger execution across every department. The conversation also explores how culture, brand consistency, and organizational alignment help companies build trust, accelerate growth, and create lasting customer relationships.

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Read more about the article The Three-Tiered B2B Strategy to Double Revenue

The Three-Tiered B2B Strategy to Double Revenue

Episode #316: Justin Steinman, Chief Marketing Officer at ModMed, shares why sustainable growth requires three disciplines working together: brand, demand generation, and product marketing. He explains how a unified message increased market awareness, aligned the organization, and strengthened revenue outcomes. Justin also reveals why the best marketers listen closely to customers to create strategies that drive long-term growth.

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Read more about the article Part Four: The Revenue Logic of Customer Obsession

Part Four: The Revenue Logic of Customer Obsession

Episode #315: Gregory Banning, Chief Revenue Officer at Rithum, explains why customer obsession is the foundation of sustainable revenue growth. He shares how internal alignment, company culture, and customer feedback systems help organizations stay focused on what truly matters. Gregory also reveals why leaders should regularly pause and audit whether the customer remains at the center of every decision.

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Read more about the article (5:56 Q&A Video) “Cross-Functional Alignment Strengthens Success and Growth”

(5:56 Q&A Video) “Cross-Functional Alignment Strengthens Success and Growth”

In this 5:56 video, Gregory Banning discusses why internal alignment is one of the greatest challenges to creating sustainable growth. He shares an example in which communication breakdowns caused customer confusion and explains how better systems and processes can prevent such issues. Gregory also introduces Rithum's Founding Customer Program, which brings customers directly into product development decisions.

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Read more about the article Part Three: The Revenue Logic of Customer Obsession

Part Three: The Revenue Logic of Customer Obsession

Episode #314: GTM Leader Lauren Shleifer Goldstein explains why customer obsession is the foundation of sustainable business growth. She shares practical strategies for aligning teams, building trust, and using customer insights to improve decisions across the organization. Lauren also reveals why people, processes, and customer understanding matter more than technology alone.

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Read more about the article (3:47 Q&A Video) “Customer Trust Starts Before The Buying Process Begins”

(3:47 Q&A Video) “Customer Trust Starts Before The Buying Process Begins”

In this 3:47 video, Lauren Shleifer Goldstein explains why organizations should engage buyers long before formal sales conversations begin. She shares how thought leadership helps customers recognize problems earlier in their journey. Lauren also discusses practical ways to build trust before buyers create their shortlist.

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Read more about the article Part Two: The Revenue Logic of Customer Obsession

Part Two: The Revenue Logic of Customer Obsession

Episode #313: Bettina Isabelle Berntsen, Chief Marketing Officer at SuperOffice, explains how customer obsession becomes a measurable growth strategy when it drives every business decision. She shares how combining customer insight, market research, and internal alignment strengthened positioning, increased pipeline, and improved deal quality. The result is a practical framework that connects customer trust directly to sustainable revenue growth. It demonstrates why customer obsession must become an operating model rather than a marketing initiative.

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Read more about the article (4:05 Q&A Video) “Customer Evidence Creates Smarter Go-to-Market Decisions”

(4:05 Q&A Video) “Customer Evidence Creates Smarter Go-to-Market Decisions”

In this 4:05 video, Bettina Isabelle Berntsen explains why customer obsession begins by challenging assumptions with evidence. She shares how combining everyday customer conversations with broader market research helps organizations understand future needs instead of only current requests. That approach creates stronger go-to-market strategies built around real customer priorities rather than internal opinions.

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Read more about the article Part One: The Revenue Logic of Customer Obsession

Part One: The Revenue Logic of Customer Obsession

Episode #312: Christine Ravanat, Group CMO and Executive Committee Member at Expleo Group, explains why customer obsession is becoming the foundation of sustainable B2B growth. She shares how organizations can replace assumptions with deeper customer understanding to improve alignment, trust, and revenue outcomes. She also outlines practical leadership changes that help customer insights influence strategic decisions across the business.

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