In this 3:35 video, Alison Richmond explains why customer insight must be shared across the business. She connects strong marketing to long-running customer relationships and a clear understanding of the brand promise. Creating a trusted source of customer truth helps teams make better decisions and deliver experiences that differentiate the company.
Episode #322: Cristy Garcia, Chief Marketing Officer at impact.com, explains how influencer marketing can build trust and drive measurable B2B growth. She explores buying committees, ABM, performance-based partnerships, UGC, and customer communities. Cristy shows why authentic third-party voices can become powerful assets across the entire revenue funnel.
In this 2:04 video, Cristy Garcia explains why customer obsession requires more than completing a transaction. Influencers can create communities where customers develop stronger connections, trust, and a sense of belonging around a brand. Cristy argues that B2B companies have an opportunity to use these communities more intentionally to strengthen customer relationships.
In this 5:01 video, Cynthia Gumbert explains how continuous customer input improves marketing, sales, product decisions, and brand trust. She shows why listening helps companies stay focused instead of reacting to every new competitor. Cynthia also reveals how providing value outside sales and renewal cycles builds stronger, longer-lasting customer relationships.
Episode #321: Cynthia Gumbert, Chief Marketing Officer at Litera, explains how established companies can compete confidently in an AI-first market. She shares how customer trust, long-range innovation, and a dedicated Voice of the Customer program strengthen brand relevance and revenue growth. Cynthia also reveals why customer advocates often outperform traditional marketing and sales messages.
Episode #320: Robert Nicklin, Chief Growth Officer at Compass Group Canada, explains why judgment is becoming a defining competitive advantage. He explores how behavior, adaptability, observational intelligence, trust, and stronger questions shape sustainable enterprise growth. Robert also reveals why leaders should design repeatable growth systems instead of continually chasing short-term outcomes.
In this 2:42 video, Robert Nicklin explains why trust accelerates execution across teams and customer relationships. Trust grows when people consistently deliver on commitments, add value, and help others navigate difficult decisions. Robert also connects culture with the behaviors organizations tolerate, recognize, and reward when no one is watching.
Episode #319: Rebecca Welsher Kaplan, Chief Marketing Officer at Slice Merchant Services, explains why trust, customer obsession, and empowered employees have become the real competitive advantage in modern B2B growth. She explores how AI, personalization, and strong relationships work together to build lasting customer loyalty. The companies that consistently prioritize people alongside technology will earn stronger brands and sustainable growth.
In this 3:49 video, Rebecca Welsher Kaplan explains why customer obsession must guide technology innovation instead of following it. She shares how listening for recurring customer challenges helps organizations anticipate future needs before competitors do. Technology creates greater value when it solves meaningful problems customers have not yet articulated.
Episode #318: Eliana Angelova, Global Chief Revenue Officer at iSON Xperiences, explains why customer obsession has become the defining growth strategy in the AI era. She shares practical lessons on exceeding customer expectations, aligning teams around shared outcomes, and using AI to strengthen customer experiences rather than simply improve efficiency. She also provides a practical framework for building sustainable revenue through customer-first thinking.