Podcast Series: “What B2B CEOs Want From Their CMOs”

Part One with Denys Dubner, the visionary CEO leading two prominent international companies with an impressive marketing background as a former CMO, bringing a unique perspective on what CEOs expect from their CMOs.

Part Two with Randy Wootton, a 3x CEO, former CRO, and Chief Strategy Officer, about the evolution of the role of the CMO, emphasizing that today, greater focus needs to be placed on revenue generation, customer marketing, thought leadership, and self-serve buying.