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CMOs: How to Ensure that the Right Stuff Gets Done

C-Suite Sales & Marketing Perspectives
C-Suite Sales & Marketing Perspectives
CMOs: How to Ensure that the Right Stuff Gets Done
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David Howard, the VP of Marketing at Buzzboard, talks us through how getting the right stuff done in marketing requires careful planning, alignment with other departments, marketing operations, and a focus on content creation and measurement.

“You always have time to get organized.” – David Howard

David discusses the importance of backward planning and, setting clear goals to avoid missing deadlines, and running from one activity to the next.

Follow David Howard on LinkedIn

Follow host Steve MacDonald on LinkedIn

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