Introducing Elizabeth Irvine, VP of Marketing and Customer Success at MarketMuse. Elizabeth has a wealth of experience in the marketing industry, having worked at Gartner and led BDR teams. In this interview, we will delve into the importance of content planning and uncover the untapped resources that CMOs can leverage to create thought-provoking and engaging content.
Elizabeth highlights the need for marketers to think beyond traditional content planning processes. By prioritizing customer conversations and leveraging customer data, marketers can create content that truly resonates with their audience. This approach not only enhances the effectiveness of content marketing but also strengthens customer relationships and establishes the company as a trusted advisor.
“The day is full of conversations, and your brain can only process that for a certain amount of time, and when someone’s asking you what customers and prospects in these meetings are saying or want, it’s hard to recall, let alone how to capture and use it as insights for marketing.” – Elizabeth Irvine
Elizabeth shares her secrets to tapping into untapped resources for content planning.
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