3:21 Summary Video: What CEOs Want From Their CMOs, with Denys Dubner

“If you depend purely on the bottom of the funnel, you just get the hot leads that need your services right now, but it doesn’t mean they are ideal customer profiles.” – Denys Dubner, 2x CEO and former CMO

In this 3:21 video summary with host Steve MacDonald, meet Denys Dubner, currently the CEO of two international companies and former CMO. Denys breaks down his full interview into a single takeaway for both CEOs and CMOs.

“As a CEO, understand your customer yourself. Don’t rely on anybody else in the company. Just also speak to customers all the time.”
“As a CMO, your #1 job is to be empathic and help the team to be even more valuable to your target audience.”

Denys talks about how and where to allocate resources, time, and focus to ensure that you are headed in the direction that you need to be as a company.

To catch the full interview with Denys on “What CEOs Want From CMOs: Challenging The Typical Perspective,” CLICK HERE.

Next Steps

Denys talks about ways to create value that transcends your company’s solutions, delivered first and foremost through highly valuable content. To elevate your content’s ROI and revenue impact, don’t miss the opportunity to CLICK HERE and schedule a 20-minute strategy session with Steve MacDonald, founder of ConstentStrategies.io.

ELEVATING CONTENT MARKETING STANDARDS RAISES A CRUCIAL QUESTION:
Why shouldn’t the very act of creating thought leadership content also spark new conversations with in-pipeline deals, top prospects, and high-priority customers for revenue expansion? Or serve as the cornerstone for learning and applying voice-of-customer strategies? That’s the power of ABM Podcasting—engaging B2B buyers and customers in meaningful conversations that uncover essential go-to-market insights, support long sales cycles, reinforce your market perspective, build peer-level trust, and dismantle objections that kill deals.

Steven MacDonald

Steven MacDonald is the founder of Content Strategies, CEO of a MarTech SaaS Company, fractional CMO consulting with leading B2B companies and former Director of Strategy and Client Service at top ten digital marketing agencies.

Follow Steve on LinkedIn.